GOOGLE ADS
Google Ads management for Quebec SMBs.
m75 structures and optimizes Google Ads to capture the searches that matter, link every click to a measurable action and invest the budget where data shows a real opportunity.
Intent
Target searches that match the need.
Relevance
Align keyword, ad and landing page.
Conversion
Measure actions that have real value.
Optimization
Reinvest based on data, not intuition.
AD MANAGEMENT
Campaigns structured around intent and data.
An effective campaign isn't just about buying clicks. It relies on clear structure, relevant ads, reliable measurement and continuous optimization.
Search and Display
Campaigns adapted to context: capture search intent or build visibility with targeted audiences.
Google Shopping
For eligible businesses, Shopping campaigns put products directly in front of buyers in the Google ecosystem.
Remarketing
Re-engage visitors or relevant audiences when it naturally supports the customer journey.
Quality Score
Work on ad relevance, keywords and landing pages to improve the overall quality of campaigns.
Conversion tracking
Setup and reading of actions that have real value: forms, calls, purchases or other measurable objectives.
Useful reports
Reports designed to understand spend, results and optimization decisions without drowning in information.
CONTINUOUS OPTIMIZATION
Every campaign must learn from what's actually happening.
We use search and conversion data to progressively improve traffic quality and budget efficiency.
Campaign structure
Logical organization of groups, ads and intents to keep the account readable and easy to optimize.
Queries and keywords
Analysis of real searches, adding relevant terms and excluding queries that waste the budget.
Landing pages
Verifying consistency between the ad, the promise and the page visited to reduce friction.
Action measurement
Tracking requests, calls or other important actions to direct decisions toward what generates value.
DAY TO DAY
A campaign improves with regular adjustments.
PERFORMANCE
Measuring what actually matters.
We look beyond the click: search quality, page behavior, generated actions, cost per result and improvement opportunities.
PERFORMANCE READING
From the click to the real business opportunity.
Every campaign is read as a complete journey: search, ad, landing page and conversion. That link is what enables more precise optimization.
SEARCH
Understand intent
AD
Create relevance
PAGE
Reduce friction
CONVERSION
Measure value
WHAT WE OPTIMIZE
Quality before simple volume.
Less useless traffic. More intent and a destination consistent with the search.
OUR APPROACH
Observe. Adjust. Repeat.
Decisions are made from queries, conversions and real cost — not from impressions.
GOOGLE CERTIFICATIONS
Validated skills to better manage your campaigns.
m75 highlights its Google Partner expertise as well as skills in Google Analytics and Search advertising.
Google Partner
Recognition tied to mastery of Google advertising products and structured management of digital campaigns.
Google Analytics
Behavior analysis, conversion tracking and dashboards to make decisions from concrete data.
Google Search Ads
Expertise in search, keyword selection, bidding, ad writing and continuous campaign improvement.
A Google Ads budget that works harder, starting now.
Other m75 services — Digital marketing agency Quebec
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